Abstract:

　The publishing industry is entering into the development road of intelligent publishing in the 4.0 era of the new industry revolution, which is the convergence of culture industry and information industry. The article points out the new features of intelligent publishing from business management, communication forms, user experience, marketing, etc. Under the new wave of publishing industry, the paper puts forward the development paths of intelligent publishing, which are based on technology platform, content production, service idea, marketing and so on.