Abstract:

In the background of Chinese culture promotion, development of cross-strait relations, media
technology revolution, the construction of cross-strait publishing community is necessary . But because of the
lack of mutual trust, social and cultural differences, lack of innovation of cooperation patterns and other factors,
there are many obstacles to its construction. To overcome these obstacles, we should construct the macro, open
the wide-area publishing cooperation patterns, providing a common market publishing, institutional system and
other support, achieve the integration of the cultural identity of cross-strait publishing, in order to construct the
cross-strait publishing community, making the Chinese publishing can be a more powerful, integrated outlook to
go into the international publishing market.