Abstract:

The article collected the various types of data of the publishing industry from 2005 to 2015, and
analyzed the development of China’ s publishing industry in recent years through the publishing industry
evaluation system. The results showed that China’ s publishing industry is in the period of steady development.
However, it is also facing some unavoidable problems, such as the insufficient resource utilization, low degree
of marketization, low international competitiveness, etc. In order to achieve publishing industry’ s sustainable
development, as the macro-planner of the industry, the government should cultivate elements, guide demand,
improve industrial cluster and introduce policies to support enterprise. As the micro-body of the industry,
the enterprise should optimize resources, accelerate digital transformation, deepen reform and perform its
responsibilities.