Publishing Journal ›› 2016, Vol. 24 ›› Issue (4): 53-.

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The Content Strategy for Traditional News Media Transferring to Social Media

  

  • Online:2016-07-15 Published:2016-07-15

Abstract:

Through a content analysis of ThePaper’s Wechat official account from the views of the topic
type, the topic keyword, the language style, the emotional appealing point and the resources, this essay presents
the content strategies of ThePaper. Based on it, this essay gives advices to traditional media transferring to
social media, which are taking news product as social resources, improving CRM via interaction, and precise
delivery.