Abstract:

The dilemma of the traditional publishing does not mean its demise. It will combine the
advantages of the Internet publishing in a two-way integration to achieve the reconstruction of the publishing
industry. With the support of Internet technology, the mass customization publication, from on-line to offline,
has the advantage that can not be ignored. At the same time, it also realizes the combination of
professional production and mass production, the combination of credibility and productivity. In a word, the
Internet publishing and traditional publishing has shown a trend of the integration.“Internet + publication” is
the way of publishing industry.