Abstract:

Data of domestic and international sales of paper books market and progress of modern public
cultural service system， indicate that currently the worldwide paper book market shows a warming trend.
China’s paper book marketing around the construction of modern public cultural service system should have
about at least 10 years of golden period of development， and 10 years or so of smooth glide phase after. How
to seize the opportunities of modern public cultural service system and to take appropriate measures is the key
point of paper book marketing today.