Abstract:

As a mainstream culture, publishing culture naturally has its subordinate subcultures. Among these various subcultures, some are either upstream or downstream from publishing; some have reciprocal causal relations with publishing; some are interdependent with publishing.  All of them are inextricably linked with publishing. They could turn into the dominant culture or be further divided, stimulating the development of publishing culture.  It is the diverse subcultures which promote development and progress of publishing culture, bring about tension and vitality for publishing culture.