Abstract:

The prevailing popular and rapid application of digital technology are bringing profound changes to the traditional publishing industry. Facing with the update of book publishing concepts in the digital technology times， the disintegration of the industry’s existing form， and the reform of publishers’survival and development models， the traditional sector would be marginalized or even be eliminated and discarded if not keeping pace with the industrial developing trend motivated by the technological revolution. Under this background， proactively thinking and handling the digitalized transformation and the developing trend of the press industry in the future are tough problems that urgently need to be solved for the traditional publishing industry currently， and more of a significant realistic topic must be faced by modern publishing people.