Abstract:

With the development of information technology， the product of books has broken bottleneck of paper spreading. And the industrial chain of book publishing has turn into the new pattern which consists of content， products and media.Bertelsman，which is a leading publishing corporate in world，enhances investment content production，and makes sustained investment in traditional industrial chain such as printing and logistics.Meanwhile， Bertelsman Group also pays more money in new industrial chain， such as multimedia-spreading and digital book. The investment improved Bertelsman Group’s asset structur， revenue and creates enterprise value， which provides practical experience and useful reference for Chinese book publishing corporates.