Abstract:

The main significance of integration of e-book industry chain is that the higher transaction costs coming from the disorder market competition could be reduced，the core  competitiveness of enterprises could be increased by using well the e-book industry resources，and then the e-book industry will develop very well. The paper explores the mechanism of e-book industry integration from three aspects of dynamic mechanism， technology mechanism and market mechanism， and points out that the government’s macro-coordination，publishing industry’s supervision and regulation，enterprise’s effective participation，are the premise and guarantee for the implementation of  e-book industry chain integration mechanism.