Publishing Journal ›› 2014, Vol. 22 ›› Issue (3): 85-.

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Shanda Literature’s Transformation to a Platform Operator:A Case Study of Shanda Literature’s Cloudary

  

  • Online:2014-05-15 Published:2014-05-15

Abstract:

Summarize the formation of Shanda Literature’s vertically integrated digital publishing industry chain, analyze the motivation behind the establishment of its cloud book platform“Cloudary”,and then discuss the status quo, the problems faced by Cloudary and some coping tactics.