Abstract:

Book marketing with Microblog takes full advantage of the characteristics of Microblog, focuses on its instantaneity, to attract the users’attention and forwarding. The moment when publisher release the official Microblog, editor, author, etc.， need to utilize the speed and flexibility of personal Microblog to have real-time interaction with readers，so as to establish a reading sharing platform with joint participation of editors, authors and readers. They also need to build multimedia marketing with Microblog, accompanied by online and offline activities, to establish brand image.