Abstract:

The enormous changes in mordern technology breaks the regional and closed features of the traditional publishing, which makes the competition pattern began to re-shuffle in publishing industry. Industrial technology alliances as an important means in the new era, which will play an increasingly important role in this competition. Time Publishing & Media Co., Ltd. relies on the combined development of the production,learning and research, which inititated the first“Digital and New media Publishing Industry Technology Innovation Stratigic Alliance”in China. It promotes the new media publishing construction from following aspects: promoting companies’innovation platform improving and sharing, promoting innovation projects, promoting technological personnel training. For future, it should be strengthen the implementation above aspects.