Abstract:

This article systematically summarizes the research on the internationalization of Chinese publishing
industry after implementation of “ going out” strategy through literature research. The article reviews from four
aspects, the notion and necessity of “ going out” strategy of publishing industry, the influencing factors of publishing
industry’s internationalization, the ways of publishing industry’s internationalization, and the strategies of publishing
industry’s internationalization under the background of “ going out” strategy. It also points out the limitations of the
research on the internationalization of publishing industry under the perspective “ going out” strategy.