Abstract:

The contemporary book publishing has generated great negative impact on the cultural psychology of
our society which can’ t be ignored. And we can see the result in the following aspects. Firstly, the publishing of
successful figures and inspirational books has cultivated the social psychology of“ success comes first” and encourageed
people to compete blindly, which has made the book publishing become the advocator of vulgar success. Secondly,
books of life and health have fostered the distorted health concepts and cultivated blind comparisons of life. Thirdly,
the over-commercialization of traditional culture books has planted social culture psychology of the sense organstimulation,
the desalination core culture, the rational mental, philosophy consciousness as well as game life.