出版科学 ›› 2022, Vol. 30 ›› Issue (5): 68-.

• 发行学 发行工作 • 上一篇    下一篇

大气科学领域科技期刊新媒体发展策略研究
—以《气候变化研究进展》为例

  

  1. 中国气象局气候研究重点开放实验室，北京，100081
  • 出版日期:2022-09-15 发布日期:2022-09-29
  • 作者简介:杨雪，中国气象局气候研究重点开放实验室、国家气候中心《气候变化研究进展》编辑部编辑。

New Media Strategic Research of Scientific Journal of Atmosphere Science ：
Take Climate Change Research journal as an example

  1. China Meteorological Administration Climate Studies Key Laboratory, Beijing, 100081
  • Online:2022-09-15 Published:2022-09-29

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摘要：

总结大气科学领域核心期刊微信公众号的运营现状及不足，并以《气候变化研究进展》
微信公众号开展的“新闻稿”推送服务为例，探讨科技期刊借助新媒体传播提升文章可见度及传
播效果的有效途径。实践表明，以期刊文章为基础，设计并推送可读性更高、吸引力更强、更具
针对性的微信“新闻稿”，可显著提升文章传播力。因此，大气科学领域期刊应结合自身特点，有
机结合传统纸媒与新媒体资源，扩大期刊影响力。

关键词:

Abstract:

The operation status and existing deficiencies of WeChat official account of
atmosphere science core journals was summarized firstly. Then， take “Press release” in
WeChat Official Account of Climate Change Research as an example， the effective pathway
of improving visibility and dissemination ability of journal articles by using new media was
discussed. Practice shows that， based on published articles， design and push “Press release”
with high readability， strong attraction and well pertinence in WeChat official account can
obviously increase the dissemination ability of journal articles. Therefore， in order to enlarge
journal impact， scientific journal of atmosphere science should highly combine traditional printed
media and new media.

Key words:

ability of article Operation experience of new media

中图分类号: 

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