出版科学 ›› 2022, Vol. 30 ›› Issue (3): 74-.

• 发行学 发行工作 • 上一篇    下一篇

阅读推广服务优化研究
——由 IFLA 报道的阅读推广实践案例引发的思考

  

  1. 大连外国语大学图书馆,大连,116044
  • 出版日期:2022-05-15 发布日期:2022-05-28
  • 作者简介:张泽梅,大连外国语大学图书馆研究馆员。
  • 基金资助:
    本文系 2019 年大连外国语大学高等教育研究重点课题“新时代移动阅读推广模式优化研究”(2019G03)
    研究成果之一 ;2020 年度辽宁省经济社会发展研究课题“社会主义核心价值观引领下移动阅读推广体系构建研究”
    (2020lslktyb-024)研究成果之一。

Research on Optimization of the Reading Promotion Service :Reflections on
Reading Promotion Practice Cases Reported by IFLA

  1. Library of Dalian University of Foreign Languages,Dalian,116044
  • Online:2022-05-15 Published:2022-05-28

摘要:

2020 年国际图联推出世界上多个国家阅读推广服务报道,提供 20 多个国家阅读推广
活动实践案例。这些实践案例形式多样,揭示国外阅读推广注重提升用户数字化技能、多样化推
广平台综合应用、创新传统阅读推广线下服务和行业协会指导作用进一步凸显的特征,为我国阅
读推广服务开展提供借鉴和启发。

关键词:

Abstract:

IFLA brought many reading promotion service reports in the deferent country all
of the world, and there were a lot of reading promotion practical cases more than 20 countries in
2020. These practical cases had various forms, and revealed the characteristics of foreign reading
promotion, such as improving users’digital skills, the comprehensive application of the promotion
platform, innovating the offline service of traditional reading promotion and further highlighting
the guiding role of the industry association. These reading promotion practical cases provided the
reference and inspiration for the development of the reading promotion service in China.

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