出版科学 ›› 2021, Vol. 29 ›› Issue (3): 92-.

• 多媒体 数字出版 • 上一篇    下一篇

认知神经科学在数字阅读研究中的应用与展望

  

  1. 上海外国语大学新闻传播学院,上海,200083
  • 出版日期:2021-05-15 发布日期:2021-05-31
  • 作者简介:诸廉,上海外国语大学新闻传播学院副教授、硕士生导师。

The Use of Cognitive Neuroscience in Digital Reading Research

  1. School of Journalism and Communication, Shanghai International Studies University, Shanghai,
    200083
  • Online:2021-05-15 Published:2021-05-31

摘要:

采用认知神经科学研究数字阅读,本质上是通过获取读者认知过程与情感体验的神经
数据,实现数字出版从创作、阅读、发行到传播全过程的科学研究。本文梳理认知神经科学常用
的技术方法与多领域的研究应用,以及当前在数字阅读体验、效果、过程、机制研究四个方面应
用的现状与不足 ;进而围绕数字阅读研究中读者偏好、作品优化、发行预测、传播规律四大难点
问题,提出全新的研究方法、研究思路,构建基于认知神经科学的数字阅读研究框架,以期打开“黑
箱”,探索“神经出版学”的理论创新与学科发展。

关键词:

Abstract:

Cognitive neuroscience is used in digital reading research to map the cognitive
processes employed by the human brain during digital reading and also to seek insights into
readers’ emotional experience. This paper introduces commonly used techniques and methods
of cognitive neuroscience, as well as the current status and shortcomings of research into digital
reading. The paper addresses four main issues in digital reading, namely, reader preference,
product optimization, distribution prediction and communication rules. It suggests new research
methods and ideas, constructs a framework for digital reading research based on cognitive
neuroscience, and explores theoretical breakthroughs and innovations.

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