出版科学 ›› 2021, Vol. 29 ›› Issue (3): 26-.

• 博士论坛 • 上一篇    下一篇

“双循环”新格局下中国出版业高质量发展的突围路径

  

  1. 上海交通大学媒体与传播学院,上海,200240
  • 出版日期:2021-05-15 发布日期:2021-05-31
  • 作者简介:聂鑫焱,文学博士,上海交通大学媒体与传播学院讲师 ;李本乾,文学博士,上海交通大学媒体 与传播学院教授、博士生导师。
  • 基金资助:
    本文系国家社会科学基金一般项目“‘一带一路’背景下出版走出去效果的多源异构数据智能评价研究”
    (20BXW042)的研究成果。

The Breakthrough Path of High Quality Development of China’s Publishing Industry under the New Pattern of “Dual Circulation”

  1. School of Media and Communication, Shanghai Jiaotong University, Shanghai, 200240
  • Online:2021-05-15 Published:2021-05-31

摘要:

“双循环”发展新格局的提出,为中国出版业应对“逆全球化”趋势和克服疫情影响
提供指引。在“十四五”开端,中国出版业应秉承内激活、外引领的思路,以深化供给侧结构为
主线,利用和把握“两个市场”,在坚守内容本位和价值观导向的同时,以数字智能出版技术为引领,
在市场拓展、企业平台化转型、产品体系优化、服务观念转变等多方面进行突围,持续释放国内
知识消费市场潜力的同时构建出版“走出去”良性生态,推动中国出版业在“十四五”期间实现
高质量发展。

关键词:

Abstract:

The proposal of a new pattern of“dual circulation”development provides guidance
for the Chinese publishing industry to cope with the“reverse globalization”trend and overcome
the impact of the epidemic. At the beginning of the“14th Five-Year Plan”, the Chinese publishing
industry should adhere to the idea of internal activation and external guidance, with the deepening
of the supply-side structure as the main line, the use and grasp of the“two markets”, while
adhering to the content standard and value orientation, with digital leading by intelligent publishing
technology, we will break through in market expansion, enterprise platform transformation,
product system optimization, service concept change, etc., continue to release the potential
of the domestic knowledge consumption market, and build a benign publishing“going
global”ecology, and promote Chinese publishing industry achieved high-quality development
during the“14th Five-Year Plan”period.

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