出版科学 ›› 2014, Vol. 22 ›› Issue (2): 78-.

• 发行学 发行工作 • 上一篇    下一篇

运营策略创新的突破力量
              ——基于《财经》的成长视角

周玉波 王 菲   

  1. 湖南师范大学新闻与传播学院;深圳市种子创意文化有限公司
  • 出版日期:2014-03-15 发布日期:2014-03-15
  • 作者简介:周玉波,湖南师范大学新闻与传播学院教授;王菲,深圳市种子创意文化有限公司。

The Breakthrough Force for Operating Strategy Innovation

  • Online:2014-03-15 Published:2014-03-15

摘要:

企业活动的核心内涵是运营,运营策略是企业发展的关键。作为一个代表性案例,《财经》的快速成长主要取决于它持续性的运营策略创新。该杂志历经十年拼搏,逐渐成为国内财经期刊的领先者,被英国《金融时报》誉为“中国最受尊崇的财经刊物”。审视它的奋斗历程,我们注意到,是不断地营销创新、技术创新及品牌创新等,酿造了突破性的力量,实现了自身的跨越式发展。

关键词: 运营, 创新, 《财经》, 突破

Abstract:

Since the core connotation of business activities is operation,operating strategies occupy the key position to enterprise development.As a representative case,the rapid growth of Finance depends mainly on its ongoing operating strategy innovation. The magazine, after ten years’ hard work, has grown into the leader of the domestic finance journals and was honored as China’s most respected financial publications by the British Financial Times.Examining the experience of its growth, we note that it is constantly marketing innovation, technological innovation and brand innovation that brews breakthrough force to achieve its own leaps and bounds.