关键词: e时代, 出版业, 营销渠道, 优化, 策略

Abstract:

With the coming of e-era, it brought a dramatic impact for the development of the modern publishing industry , especially in the field of  marketing channels, such as integrated  in the channel selection, channel relationship maintenance  and other exposures, all faced more dilemma. It makes the publishing industry must choose from the channel, channel management, channel innovation, and actively build optimized marketing channels.