关键词: 出版业, 西湖博览会, 出版史

Abstract:

Based on the reports of Shun Pao in 1929， this paper analyzes how the publishing industry use the West Lake Expo to promote itself. The main methods are providing sponsorship， publishing books， exhibition layout， opening a bookstore and organizing recreation activities. This paper attempts to describe the 1929 publication of the picture from a new perspective， at the same time provide some reference for the development of publishing industry.