关键词: 教育出版, 颠覆性创新, 混合教学平台, 在线教育

Abstract:

Based on literature review and status research on construction and application of educational
information resources, this paper combs the education innovation and education publishing innovation initiated by
information technology, and investigates the types of innovation in the field of education and educational publishing
using disruptive innovation theory and strategic legitimacy theory of management discipline. Then on the base of
these, this paper studies the digital transformation of education publishing and puts forward that the goal of serviceoriented
digital transformation of education publishing is to develop blended teaching and learning platform. Finally,
the paper uses the 4Ps marketing theory to study the marketing strategy of blended teaching and learning platform.