出版科学 ›› 2015, Vol. 23 ›› Issue (6): 37-.

• 编辑学 编辑工作 • 上一篇    下一篇

学术期刊的栏目策划如何应对数字化挑战
              ——从检索和阅读习惯的变革谈起

沈 丹 张福颖   

  1. 南京信息工程大学期刊社
  • 出版日期:2015-11-15 发布日期:2015-11-15
  • 作者简介:沈丹,南京信息工程大学《阅江学刊》编辑;张福颖,南京信息工程大学《大气科学学报》副主编。

How to Deal with the Digital Challenge of Column Planning of Academic Periodical

  • Online:2015-11-15 Published:2015-11-15

摘要:

在纸质期刊时代,读者对论文的检索、阅读路径是“期刊—栏目—论文”,在数字化时代,读者的检索路径已经简化为“电子期刊数据库—论文”,读者可以忽略期刊、省略目录、跳过栏目、直达论文。电子期刊数据库的发展、读者检索和阅读习惯的改变割裂了栏目中论文的有机联系,给学术期刊的栏目策划带来严峻挑战。数字化时代,栏目策划的根本在于编辑以栏目为核心,以问题化的研究吸引学者关注,形成稳定的学术小共同体。编辑要研究读者的检索习惯、阅读偏好,通过精炼标题、关键词和摘要、采用栏目主持人制度、主动推送等手段加强栏目策划的科学性和合理性。同时,坚持期刊的学术定位与办刊理念,不能盲目为提高下载量而进行栏目策划。

关键词: 学术期刊, 栏目策划, 检索路径, 阅读习惯, 学术共同体

Abstract:

In the paper periodical time, the path of the retrieval and reading of readers is “journal-column-paper”.But in the digital age, the path has been reduced to “electronic databases-paper”, and readers can completely ignore the journal,omit the directory, skip the column,and directly access to the paper.The development of electronic periodical databases,and the change of readers’retrieval and reading habits separates the organic connection of column in the paper, so the academic periodical column planning is facing severe challenges. In the digital age, the fundamental of column planning is that the editors treat the column as the core, use the research on problems to attract attention of readers, and form a stable small academic community. The editors of academic journal should study the readers’search habits and reading preferences, and strengthen the scientificalness and rationality of column planning. The editors adhere to the following points: refine the title and keywords, and write abstract reasonably;use the host system to plan column with an open mind; adjust the column planning ideas from waiting to be retrieved to pushing voluntarily; adhere to the academic orientation and idea, and avoid blindly for downloads to plan column.