关键词: 全媒体时代, 社店联合, 营销模式

Abstract:

In the epoch of Omnimedia,it is the appropriate time for publishers and bookstores to be intertwined together. Each publisher and bookstore sticks together to achieve advancement via various marketing methods.Those methods of driving those two parties to develop prospectively include co-publishing, experiential marketing activities under binary complementary forces, staff working in publishers engaged with a series of employment responsibilities of bookstores as well as online and offline three-dimensional marketing. What is worth mentioning is that the core effective enforcement pathways of fulfilling such binary illustrated above can be abstracted as follow —— publishing high-quality books, successful upgrading and transformation of bookstores, resources sharing between publishers and bookstores and the cooperative production of annual marketing plan between the two.