关键词: 移动互联网, 国外出版业, 经营管理, 营销模式

Abstract:

With the advent of the mobile Internet era, more and more foreign publishing companies adjust management methods to meet the needs of the new era.This article describes the current situation of foreign publishing industry first, and combines with the operational characteristics of current foreign publishing industry, including integrated service of traditional publishers, diversified profit model,innovative publishing forms, scientific internal management, information management ways, etc, and analyzes development trends of foreign publishing industry, and draw a conclusion.