关键词: 数字期刊, 品牌, 网络出版

Abstract:

Brand is as an intangible assets and goodwill,so it is significant for the development of digital periodical.To build digital periodical brand, we should pay attention to the traditional periodical brand that can be granted in the independent website, the group professional website or the third party database operation platform. we should pay attention to use the label setting, brand positioning, interactive participation and other strategies to build and promote the network brand. At the same time, we should extend the digital periodical’s brand around the industry value chain,and develop its deep level,diversified value.