关键词: 互联网时代, 畅销书, 精准营销

Abstract:

 The bestsellers are always showing strong marketing operation on color because their large market. For almost two years, the "big data"  has become a top word among enterprises, using "big data" for precision marketing becoming a new marketing trend. This paper expounds that how to make marketing in the big data time from three aspects of capturing target audience, attracting target audience and delicacy marketing on basis of analyzing the audience characteristics.

Key words: Internet age, Bestseller, Precision marketing