出版科学 ›› 2015, Vol. 23 ›› Issue (4): 66-.

• 卷首语 • 上一篇    下一篇

”互联网+“时代,出版社图书营销升级探究

杨宁巍 胡 娟   

  1. 长江出版传媒股份有限公司
  • 出版日期:2015-07-15 发布日期:2015-07-15
  • 作者简介:杨宁巍,长江出版传媒股份有限公司编辑;胡娟,长江出版传媒股份有限公司编辑。

Research on the Marketing Promotion of Press Books in the "Internet +" Era

Yang Ningwei Hu Juan   

  • Online:2015-07-15 Published:2015-07-15

摘要:

面对新技术带来的挑战,出版社往往需要重新思考图书营销如何升级的问题,传统的营销方式该如何顺利转型。”互联网+“时代,图书出版迎来最好的营销时代,网络营销成为”营销+“的重要途径,出版社图书营销到了需要高度重视、选择合适营销方式的关键时刻。图书的营销升级,在借助网络营销扩大图书销量的同时,还需通过图书内容价值的营销传播,实现跨界整合,获得图书销售之外的收益。

关键词: 互联网+, 图书, 网络营销, 营销+

Abstract:

Facing the challenge of new technologies,the presses always need to think again the problem of books marketing promotion and the smooth transformation of traditional marketing ways. In the "Internet +" era, the best marketing period of books publishing is coming. The Internet marketing is becoming a significant approach of  "marketing +", so it is the critical moment that the press books marketing should be paid high attention to and appropriate marketing approaches should be chosen. To upgrade the books marketing, not only enlarge sales volume through Internet marketing but the marketing broadcast of books content value also should be utilized to achieve transboundary integration to obtain earnings beyond the bookselling.

Key words: Internet +, Books, Internet marketing, Marketing +