关键词: 移动互联, 学术期刊, 微信, 传播

Abstract:

With the growing use of smart phones and the universal coverage of mobile Internet, the transmission ways of academic journals has undergone radical transformation. The developing trend of all-media and fragmentation reading has given the traditional transmission a hard hit. To catch up with the tide, it is really necessary for academic journals to pay more attention to their transmission reforms and strive for greater space and efficiency for their development. By establishing a good we-chat platform of academic journals, we can widen the transmission ways and improve the pertinence and timeliness of academic journals transmission.