关键词: 网络文学, 出版产业链, 资源整合

Abstract:

The integration of content resource is the key to gain market priority and form future core competence for most of web literature industry chain involvers. Currently there exist four kinds of content resource integration in web literature industry chain mainly .However， in the whole our country’s web literature industry’s content resource integration now is situated in a very low level position. Aimed at improving it， some effective strategies with respect to these aspects，such as authors respect，copyright protection，personalizing integration and combination with other industries’ content resource， should be come up with as soon as possible.