关键词: 数字出版, 　选题策划, 　创新思维

Abstract:

Topic selection is a systematic innovation project. In the digital publishing era, the thinking of topic selection in publishing enterprises should be adapt to the market competition environment. Content consciousness, market consciousness and service consciousness of topic selection must be constantly adjusted  in order to adapt to the need of the development of publishing enterprises in the new situation.

Key words: Digital publishing, 　Topic selection, 　Innovative thoughts