Publishing Journal ›› 2025, Vol. 33 ›› Issue (5): 5-13.

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An Analysis of the “Nomadic” Practical Characteristics of Socialized Reading from the Perspective of the “Liquid” Scenario

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  1. School of Literature and Journalism, South-Central Minzu University
  • Received:2025-03-07 Revised:2025-05-31 Online:2025-10-14 Published:2025-10-14

Abstract:

Social reading platforms have constructed an entirely new “fluid” reading environment

for public reading, marked by the flexibility of time, the dissolution of spatial constraints, and the micro-fragmentation of content. In this scenario, readers increasingly favor a “nomadic” reading experience, leading to their thinking and behavioral patterns becoming more fragmented and individualized. Individual readers establish dispersed communities of shared interests with other readers and gradually become immersed in the temporary sense of identity that this connection engenders. While socialized reading has established a new reading ecosystem, it also gives rise to challenges such as the shift in reading focus, the weakening of logical coherence in reading behavior, and the diminished value of reading feedback, all of which impact reading effectiveness. To mitigate these issues, platforms should guide users toward deeper engagement with core reading content by enhancing the adaptability of book presentation formats, organizing thematic in-depth reading activities, implementing reward systems, streamlining operational pathways, and integrating one-click social sharing options.

 

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