Abstract:

The survival predicament of independent bookstore led to a widespread social concern. Except
the government’s support, the independent bookstore should adapt to the characteristics of the network era to
improve the level of management, in order to solve the survival predicament. This article describes the survival
predicament of independent bookstore, introduces the Aizhi bookstore’s network propaganda in detail, which
handled by the students of Anhui University institute of journalism and communication. They use network for
marketing to explore the feasibility of independent bookstore’s network marketing.