Abstract:

Enterprise magazines development in our country, has a long history, and huge number, is a
kind of unique form of media. In recent years, our country enterprise magazines for the brand construction,
social publicity and advertising benefits chase, began a large-scale activity of externalization of internal magazines.
This article discusses several forms and their problems of our country enterprise magazine, thinks the rise of
the phenomenon of externalization of internal magazines is not only the dynamic displacement of our country
enterprise reveals various interest value, but also with development integration of the macro background of economic concepts and of economic system of our country reform and opening up over 30 years, and it is worthy of people look forward to its future development.