Abstract:

The article discussed the new development trend of Chinese publishing enterprises— leaps developm
ent by many cases. Publishing group has achieved much in the development. China Press and Publication Administration proposed cross-media, cross-regional, cross-industry, cross-ownership and cross-border development startegies, which will
become a new beacon in the new era for China’s publishing industry，to and take benefit of promote publishing management
system reform, to promote the publishing industry development.