Publishing Journal ›› 2012, Vol. 20 ›› Issue (2): 79-.

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  • Online:2012-03-15 Published:2012-03-15

Abstract:

Journal distribution primarily includs subscription and retail , and retail creates a larger income for periodical publisher
as the main distribution channel. This paper analyzes the periodical retail channel strategy from supermarkets, transport stations,
bookstores, newsstands and other consumer sites.