Abstract:

Nowadays, marketing of book facing many challenges, some come from macro-economic environment,
some come from publishing house itself. One of the most problems is how to make harmony between marketing
management and demand of reader. some presses took some new way to cope with it, however effective is not good.
This article will take Integrated Marketing strategy into studying how to interact between marketing operation and
reader demands effectively. And will set up an operation model which cored with integrated marketing center.