Abstract:

Since search engines have become the disseminators of Internet traffic, large-scale formal academic
websites need to pay more attention to SEO technology. By utilizing the rules of search engines, optimizing site content
and structure as well as user experience, academic websites can increase both traffic and cited rate. This paper collects
traffic data of ten sites with the orientation on“ Science Paper Online”, and studies the traits of whose flow and combines
which with the common SEO technology to improve the possibility of increasing web traffic by making full use of SEO.
Then the paper introduces these measures in detail, i.e. The sites can make their search engine more friendly and increase
web traffic effectively through making dynamic web sites staticized and constructing website map-marked system,
reference system as well as document similarity detection system， etc.