Abstract:

A successful activity plan is great important for a periodical to reveal its individual character, e
stablish its brand and occupy its market. This paper analyzed some classic cases of activity plan， including the peri
odical sponsored the new concept composition contest, the chose excellent females of our age and
the changed its name. This paper also summed up three essential factors in making a successful periodical activity
plan. These factors are the following: the ability of plan, the ability of integration and the ability of appeal.