Publishing Journal ›› 2007, Vol. 15 ›› Issue (6): 44-.

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  • Online:2007-11-15 Published:2007-11-15

Abstract:

The publication for learning reference has the nature of split-edition and market-driven. The essence
of split-edition is market division. Its purpose is to expliot new market and provide more specific and excellent service.
In the practice and exploration of split-edition, the decision-makers must be reasonable, they should hold not only its
advantages, but also its risks. It is especially important for them to do well in market research and grasp the best time
to divide versions.