出版科学 ›› 2026, Vol. 34 ›› Issue (4): 54-61.

• 事业与产业 • 上一篇    下一篇

网络文学伴随文本的生成逻辑、叙事介入与IP价值共创

  

  1. (湖北第二师范学院新闻与传播学院 / 湖北第二师范学院信息传播伦理研究所,武汉,430205) 
  • 收稿日期:2026-02-11 修回日期:2026-04-20 出版日期:2026-09-15 发布日期:2026-09-15
  • 作者简介:江锦年,文学博士,湖北第二师范学院新闻与传播学院 / 湖北第二师范学院信息传播伦理研究所副教授、研究员。
  • 基金资助:
    本文系2025年度湖北省教育厅哲学社会科学研究项目“网络文学英雄叙事的生产机制与精神引领研究”(25Y084)的阶段性研究成果。 

The Generation Logic, Narrative Intervention and IP Value Co-creation of Paratexts in Online Literature 

  1. (School of Journalism and Communication / Institute of Information Communication Ethics, Hubei University of Education, Wuhan, 430205) 
  • Received:2026-02-11 Revised:2026-04-20 Online:2026-09-15 Published:2026-09-15

摘要:

以赵毅衡伴随文本框架为基础,结合互文性与普罗普叙事功能理论,考察伴随文本对原文本的重构机制。伴随文本通过意义空间的指涉拓展、角色功能的动态代偿及增补机制下的开放生成,确立写读共生的在场状态。这种叙事借助跨媒介传播,在参与式文化与智能化共创语境下突破封闭的文本消费边界,推动网络文学在全版权运营中实现生命周期延展与 IP 价值共创。

Abstract: Based on Zhao Yiheng’s system of paratexts, in conjunction with intertextuality and Propp’s theory of narrative functions, this article examines the reconstruction mechanism of paratexts for original works. Paratexts establish a state of presence by write-read symbiosis through the referential expansion of the space for meaning, dynamic compensation of role functions, and open generation under the supplement mechanism. This narrative uses cross-media dissemination to break through the closed boundaries of text consumption in the context of participatory culture and intelligent co-creation, and promotes the life cycle extension and IP value co-creation of online literature under full-copyright operations. 

Key words: Online literature Paratexts Write-read symbiosis Narrative intervention IP value co-creation 

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