Through the comparison of supply and demand data， it is found that China’ s publishing“ going global” supply and demand show a multi-dimensional mismatch，which is specifically manifested in the scale of supply and demand，product structure， supply structure， supply and demand channels， etc. Long-term mismatch between supply and demand will lead to many risks such as“ going out” bubble and cultural impairment. This paper further proposes a new idea to realize supply-demand matching-platform collaboration strategy. First， it analyzes the internal logic of“ going global” for platform collaborative publishing， and then proposes the value benchmark and strategic positioning direction of the platform collaborative strategy， and a collaborative plan to promote“ going global” publishing supply and demand parties.