Publishing Journal ›› 2019, Vol. 27 ›› Issue (2): 5-.
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Abstract: [Abstract] Under the Internet era, the traditional publishing industry has been greatly impacted. Therefore, the government and enterprises actively use the Internet thinking to transform traditional publishing, accelerate the transformation and upgrading of traditional publishing with the support of digital technology, and promote the integrated development of traditional publishing and emerging formats. This paper elaborates on the four main stages of the integrated development of China’s traditional publishing industry and the rules followed in the process of evolution. At the same time, it analyzes the relatively clear product mode or operation mode formed in the process of integrated development of traditional publishing enterprises in China, as well as the breakthrough path. In the end, two inspirations are summarized. In the process of integrated development, traditional publishing enterprises should provide value-added services and straighten out the relationship between the government and the market. So as to have certain reference significance.
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URL: http://cbkx.whu.edu.cn/jwk3/cbkx/EN/
http://cbkx.whu.edu.cn/jwk3/cbkx/EN/Y2019/V27/I2/5