Publishing Journal ›› 2019, Vol. 27 ›› Issue (2): 26-.

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Approaches to Servitization of Publishing Industry and the Measurement of User Data

  

  • Online:2019-03-15 Published:2019-03-15

Abstract: [Abstract] Driven by technological advancements, the business model and dominant logic is shifting to servitization. According to the state quo of publishing industry in China, there are to approaches to servitization : product-dominant and service-dominant, each entails unique ways of value co-creation between publishers and users, as well as user data measuring methods.