Abstract:

This paper takes five journals of agricultural universities and five professional academic journals
as an example, and uses the relevant data of network dissemination about the geographical distribution of
readers, the readers belong to the unit and the subjects interviewed. Compared with the professional academic
journals, the network communications of university journals have the characteristics of localization, the
inward nature and lack of discipline concentration and so on. To enhance the influence and communication,
university journals should strengthen propaganda, communicate through multi-channels and push with
quality and precision at present. But in the long term, the university journals must realize the transformation of
specialization, which can overcome the disadvantages, improve the efficiency of communication, and expand
the purpose of academic communications.