Publishing Journal ›› 2017, Vol. 25 ›› Issue (4): 28-.
Previous Articles Next Articles
Online:
Published:
Abstract:
Based on literature review and status research on construction and application of educational information resources, this paper combs the education innovation and education publishing innovation initiated by information technology, and investigates the types of innovation in the field of education and educational publishing using disruptive innovation theory and strategic legitimacy theory of management discipline. Then on the base of these, this paper studies the digital transformation of education publishing and puts forward that the goal of serviceoriented digital transformation of education publishing is to develop blended teaching and learning platform. Finally, the paper uses the 4Ps marketing theory to study the marketing strategy of blended teaching and learning platform.
0 / / Recommend
Add to citation manager EndNote|Reference Manager|ProCite|BibTeX|RefWorks
URL: http://cbkx.whu.edu.cn/jwk3/cbkx/EN/
http://cbkx.whu.edu.cn/jwk3/cbkx/EN/Y2017/V25/I4/28