Abstract:

The literary supplement Shenbao Free Ta/king played an active and important role in the
new literary movement because of Li Liewen’s efforts as an editor-in-chief. And Li Liewen himself also
ranked among the famous editors as a result. From the study of Shenbao Free Ta/king under Li' s general
editorship, we can perceive his editing ideas and characteristics as follows:serving“literature progress
and modernization”，selecting manuscripts neutrally and objectively, gathering excellent writers and
also cultivating new writing talents, and stressing the importance of marketing planning and interactive
communication between editors and readers. Nowadays we can learn a lot from Li' s experience.