Abstract:

 The online publishing channels can be divided into first party platform and the third party platform
referring to the content source of network literature. According to the platforms and popular novels of SNA,
different transmission mechanisms of content source are diversified. Degree, closeness and betweenness are
reflected in the platform for all kinds of characteristics. Thus, this paper puts forward suggestions: different
stages of content producers can chose appropriate platform based on centrality indicators; communication
platform can be optimized from contracted writers.