Publishing Journal ›› 2019, Vol. 27 ›› Issue (1): 32-.

Previous Articles     Next Articles

Thought on the Intersubjective-mediality of Online Digital Media Editing and the Re-establishing of Dominant Position of Editors

  

  • Online:2019-01-15 Published:2019-01-15

Abstract:

[Abstract]  Intersubjective-mediality means the interaction between editing subject and media object.
In the digital age, more and more online digital media have developed self-sufficient, sophisticated and
highly intelligent technology systems, which will change the editors' ways of working. In order to save human
resource cost, most online digital media follow the business logic of the Internet technology company, which will
lead to the trend of "technology worship" and "de-editing".This trend erodes the editorial professionalism,
impacts the traditional cultural psychology of editors, suppresses editors' independent thought and creativity,
thus reducing the cultural value of online digital media. From the perspective of media history, the emergence
of new media technology will recombine the communication structure, it takes a long time for the editing subjects
to finish their skill upgrade and psychological adjustment. Online digital media will gradually realize that editorial
professionalism is one of the irreplaceable core competencies,  reinventing themselves by expanding editorial
teams and fostering editorial culture. When the publication industry finishes technology transition and online
digital media build mature business models, the prominent position of editors will be re-established.